I‘ve been girl-crushing on Pip Edwards ever since I first met her in Melbourne early last year. At the time, I had no idea who she was (stylist /creative consultant / design director of General Pants) just that she had awesome style. We were both attending a VAMFF Fashion Industry Forum (I’d sat in on a session with Margaret Zhang of Shine By Three and Lisa Messenger of  Collective Hub) and she was about to speak at the next one. We chatted for a while and I photographed her for a street style story I was working on. I’ve bumped into her a few times since, and every time I see her – I’m awed by her unique energy and style.

P.E. Nation

So, it was pretty cool to see Pip both launch her very own active wear fashion label – P.E. Nation – a few months ago AND take it to fashion week for it’s MBFWA debut this week! It is a playful, retro-inspired and utterly wearable label and by the power of the late-night-editing-Gods, I’m able to share a glimpse of the newest collection with you right now. Enjoy! XO

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Words + Illustration : Amber Melody
Photography Stefan Gosatti for Getty Images